We care about the quality, purity, and efficacy of our products. Earning your trust means going above and beyond every day with every product.

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“We have always insisted on pharmaceutical standards for all our raw materials and products. If we can’t guarantee 100% safe, pure, and potent raw materials for a formula, we won’t make that product. It’s that simple.”

Michael Hobson, President & CEO

Clean Ingredients

Quality vitamins and supplements begin with quality ingredients. Therefore, it is only natural that our approach to product safety and quality starts with farmers and suppliers, and continues up the entire supply chain

All ingredients are extensively tested before they are accepted for use in our products. We insist on verifying the identity, potency, and purity of each ingredient listed on our product labels.

Clean Manufacturing

We are one of the very few in our industry to insist on controlling the manufacturing process from start to finish.

All of our facilities are designed according to precise requirements that ensure a clean and safe water supply, state-of-the-art air filtration, and dedicated processes to prevent cross-contamination.

In-House Testing

We are obsessive about testing. We use powerful analytical methods, advanced analytical tools, the latest detection technologies, and explore novel digital tools to help drive our quality control and assurance programs.

While the industry average is only one or two rounds of internal testing, our in-house laboratories enable us to conduct four rounds of testing! When it comes to your safety, we leave nothing to chance.

Making a Difference

We use these products ourselves and give them to our loved ones. Like you, we want them to be as safe, effective, and pure as possible. This means that we take our role in your well-being very seriously. Day in and day out, we do all that we can to earn your trust and deliver products that are safe and pure for us all.